Tealium data layer array. Learn how to integrate Qualaroo with Tealium.

Tealium data layer array. Send Data to Snowflake Create a staging table in Snowflake to land the data First, select your event variable (typically tealium_event), then enter the event name from your data layer, then select the corresponding vendor event to trigger. Universal Data Object (UDO) The primary component of the data layer is the Universal Data Object (UDO). Dec 10, 2024 · To get the most out of your imported data, ensure that every row in your CSV file has a column with a unique visitor ID that associates the data to a customer. Data & Analytics Using Delayed Action Connectors in Tealium AudienceStream Real-Time Personalization AudienceStream Data & Analytics Get started with installing the Tealium data layer Data Collection Data Management Data Strategy If you are using Tealium iQ Tag Management and sending API calls server-to-server to enrich anonymous visitor profiles, then the value of the tealium_visitor_id must match the value in the utag_main_v_id cookie. Learn the basics, install on a supported platform, and explore the product guides. Learn how to integrate Qualaroo with Tealium. push is not picked up by Matomo (that I am aware of, I am a new user but have been in tag management for years with Tealium and Aug 28, 2025 · This article describes how to set up the Facebook Conversions connector in your account. Custom Data It’s common to need general data layer values on every event. The behavior of the consent manager is controlled by a consent policy, which is based on the region of the app user. Mapping arrays of objects To map an array of objects with dynamic lengths, the connector accepts an array per object attribute. This article describes how to send data to the Tealium Customer Data Hub using the HTTP API for events. To avoid having to add these values to every tracking call, use the tealium. For example, if you have two variables that store data as an array, such as product_ids and product_prices, you can associate the elements of each array, so that the first product ID has the first product price associated with it. A Data Layer is available in the global JavaScript Scope of the website as an Array or Object and holds data in a structured form for other programs to use. The updated VisitorProfile is provided in the callback response. Event specifications represent your data layer in the Customer Data Hub. Nov 5, 2019 · 3. consent_type: Identifies the consent type (implicit or explicit). Implementing Successful Tag Management with the Tealium Data Layer Data-driven decision-making is the cornerstone of a successful marketing strategy. An introduction to the data layer: what it is, how it works, and how it can benefit your business. Prerequisites Tealium iQ Tag Management AudienceStream EventStream (optional) Contentsquare Contentsquare Business Edition or An Introduction to the Data Layer This article introduces the data layer and explains what it is, how it works, and the benefits of implementing one. Aug 12, 2025 · Learn to install Tealium Collect and Tealium Data Layer Enrichment for Adobe Experience Platform Launch. The utag_data object is a dictionary object that contains all the different javascript variables to be used by Data Layer Event Testing Framework using MochaChai for client-side ad-hoc tests & Tealium Functions for server-side tests of all user's events - loldenburg/datalayertest Dec 17, 2024 · The following variables are populated by the Tealium iOS Library as part of the mobile data layer. Pull data When pulling data from the data layer, you’ll most likely use a tag management system like Tealium or Google Tag Manager. x. Install the script for the order status page. js and powerful features like Extensions and Consent Integrations. Get an overview of our developer documentation that's available for the Tealium Customer Data Hub, including Tealium iQ Tag Management, AudienceStream CDP (including Predict ML), EventStream API Hub and DataAcccess. Jan 22, 2025 · Data Layer Integration Consent status variables from the CMP are added to the data layer object of each tracking call. Sep 5, 2025 · Track Get started with tracking views and events for Android or iOS. Explore our suite of tools for data integration, management, and analytics to optimize customer experiences and drive digital transformation. There are different ways to implement a data layer on your website, some of which use nested objects and arrays. How it works The Lookup Table extension provides a way to set the value of one data layer variable based on the value of another variable using a list of lookup values. Welcome to Tealium – the leader in real-time customer data integration and management. js) maintains several first-party cookies for internal use. For more information, see About Data Layer Enrichment. \n How it works \n all Returns a map of all the key-value pairs currently stored in the data layer. 4 Connector in the Tealium Customer Data Hub uses Adobe’s Data Insertion API to send analytics data server-side, in place of using the JavaScript beacon on a web page or mobile app. Use the Flatten JSON Objects extension to convert a nested data layer object into a new object with only one layer of key-value pairs. Install utag. 0. utag. Explore how Tealium empowers businesses to connect, manage, and leverage data across every touchpoint in real-time. This article lists all event attributes with their enrichments and corresponding rule conditions. Dec 5, 2018 · Tealium is setup around a concept of data layer and of a utag_data javascript object. These variables include cookies created by utag. Discover best practices, tools, and techniques for digital analysts for accurate insights. The following table lists the available collectors. The Universal Data Object (UDO) is a JavaScript object called utag_data in which dynamic data from your site is passed to the Tealium tag. By default, the Tealium Collect tag template uses the global 'dataLayer' array/object as the data layer. show array indices: when enabled, show a faint indicator of the array index for values inside array-like data layers. The following sections list every variable in each module. Example code is provided, so you can build your own data connectors. Manage your hosted data layer using a hosted data layer object or JSON file. The primary component of the data layer is the Universal Data Object (UDO). The following table lists the cookies created and maintained by utag. Transformation functions can work with nested data structures, such as arrays of objects or nested objects, but need to flatten the incoming event so that it does not contain nested data structures. Learn how to use Tealium Functions to detect and hash PII like email addresses in real time using serverless JavaScript. tci. All other sites where Tealium careers may appear may not be legitimate. Mar 18, 2022 · Tealium IQ extensions are a powerful way to enhance your data layer. Data Layer A structured JavaScript object (commonly utag_data) that centralizes and standardizes key website or app data for use across all marketing and analytics tools. js, standard DOM variables from the page, and Tealium-specific variables about the loaded configuration. Usage of this module is recommended if you are licensed for Tealium AudienceStream and you want to use the visitor profile to enhance the user experience in your mobile application. Data Layer The data layer is the foundation of your Tealium solution that comprises all of the variables that are collected across your site and the visitor interactions that are tracked. Collectors are modules that gather supplemental information from the device and append it to the data layer before it’s transmitted to the Tealium Customer Data Hub. The VisitorService module implements the Data Layer Enrichment feature of the Tealium Customer Data Hub. Discover how Tealium iQ Tag Management (TiQ) simplifies complex tag setups by enabling data layer control, vendor tag configuration, and consent enforcement—all without heavy developer reliance. show navigation timestamps: when enabled, show a faint timestamp for each pageload. Dive into our blog for innovative strategies, industry trends, and practical tips to empower your data-driven decisions and enhance business outcomes. For more information, see About Load Rules. The Braze and Tealium integration Sep 4, 2025 · Tealium consent management adds consent and data privacy support to your mobile app. For more information about creating a data layer variable, see Add a variable. Easily collect and enforce privacy preferences with Tealium’s built-in consent and privacy manager or integrations with your preferred consent management platform. Tag tips Use data mappings to override and dynamically set the tag configurations. For more information about consent management, see Consent management. track calls. Se puede trabajar con data layers agnósticos, aunque lo normal es que cada TMS se implemente junto con su propia capa de datos: Google Tag Manager (GTM) con el dataLayer y Tealium iQ con el Universal Data Object (UDO). Methods provided by tealium. The data layer comprises all of the various variables that are collected across your site and the visitor interactions and events that are tracked. Include variables relevant to the event in the data object of the tracking call. liquid theme file on August 13, 2024. If you are using Adobe Launch or Google Tag Manager, then the value needs to match What is AudienceStream? Get an overview of Tealium's AudienceStream Customer Data Platform (CDP)! Unify your customer data and power real-time audience engagement with a data-first CDP. Mar 26, 2025 · The data source, data source event specification, and data layer variable are used during installation of the Tealium app, and should be created before installing the app. This article explains how to use the boolean attribute data type. 3. purposes_with_consent_all: Contains an array with all consented The Fullstory tag for Tealium provides a flexible way to deploy Fullstory with Tealium IQ. How it works The Adobe Analytics 1. This article describes how to set up the Microsoft Advertising Universal Event Tracking (UET) tag. The Universal Data Object (UDO) contains built-in variables that collect basic information about the page where it is loaded. Apr 30, 2025 · The Tealium class serves as the main API entry point for all modules. The following variables are populated by the Tealium C# Library as part of the mobile data layer. The destination variables for the Tealium SEO Tag are built into its data mapping tab. The data layer is also where you define important user behaviors you want to track, such as purchases and logins. These formats can be helpful in representing complex data, but do not work well with iQ Tag Management What is a data layer? A Data Layer is a data structure that provides relevant information in Key-Value Pairs for use with, for example, Tag Management Systems. Access a wealth of resources to elevate your data strategy with Tealium. Example: audiences: { "tealium_main_208" : "Mobile User", "tealium_main Dec 5, 2013 · The data layer is one of the most important parts to your tag management strategy, here's some best practices around that. link() Tracks non-page views, page interactions, and other dynamic page events. When using load rules for consent enforcement together with the uid_array parameter, consent conditions are ignored along with the rest of the rule. Utilize our resources to drive smarter, data-driven decisions and achieve business success. Testing Tealium’s Dynamic Data Layer Management (Product Data into Google and Adobe, Part II) November 14, 2017 by Lukas Oldenburg 0 Comments The more product data, the more work for A working integration of iQ Tag Management with the Contentsquare tag from the Tealium tag marketplace enables customers to execute session replays associated with clickstream data in order to detect and minimize end customer friction associated with tagged web pages. Add a variable Use the following steps to add a single variable: Navigate to the Data Layer tab and click Add Variable. The UDO is a JavaScript object literal called "utag_data" in which data from your webpage is passed to the Tealium tag. The data layer powers your third-party vendor solutions and becomes the foundation of your data-driven If you’re unsure about what data might be available from a web page on which Tealium is installed, use the Universal Tag Monitor to quickly see what data is being collected. For more information, see Visitor Identification using Tealium Data Sources. . dataLayer methods to persist data layer values that apply to all tracking calls. Online publishing, financial services Set up Tealium on your website with a beginner's guide to installation and data layer configuration. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. Use Tealium to capture and send low latency customer interaction data to Snowflake for further analysis or to inform AI initiatives, and automate real-time data activation using Snowflake data across Tealium's 1300+ integration marketplace. Jun 30, 2023 · Learn more about the data layer and Tealium events. toJson, and how to iterate over multiple values. These variables include cookies, standard DOM variables from the page, and Tealium-specific variables about the loaded configuration. In this report, we explore why the Tealium data layer is the foundation for modern MarTech ecosystems in pharma. Variables: Data points within the data layer or other sources that tags use to collect or send data. Map array attributes of equal length to send multiple events. Nov 6, 2021 · This guide will show you how to set up an independent (vendor-agnostic) Event Driven Data Layer (EDDL) and how to process events within this data layer. The Add Variable dialog box appears. Aug 25, 2015 · Data layer enrichment, or creation of user-level data, is one of the cornerstone features of Tealium AudienceStream, a real-time data action engine that is complementary to our Tealium iQ™ tag management system. Jun 6, 2024 · Data bundles are the easiest way to quickly build your data layer based on the most commonly used variable names and Tealium’s best practices. The Data Layer Enrichment API object has the following properties that correspond to AudienceStream attributes: Property AudienceStream attribute Description audiences Audiences Object containing key-value pairs for each audience the user is in, where the key is ACCOUNT_PROFILE_ID and the value is the name of the audience. Tealium, as one of the most widely adopted tag management and Tealium’s data layer serves as the core for all data collected from user interactions. When using load rules for consent enforcement, the uid_array parameter will also ignore the consent conditions. Jan 17, 2017 · Explore the latest insights on data orchestration and customer experience from Tealium's experts. It also adds the ability to prompt your users for consent, retain their selection, and honor that selection throughout the tracking behavior. For instructions on how to map a variable to a tag destination, see Data Mappings. The variables are grouped into bundles that are organized by their typical use. Create a restock variable Create a boolean data layer variable named restock. The properties in this object are named using plain-English, vendor neutral terms that are tailored to your business. But compared to Google Tag Manager, Tealium iQ is a bit different. It simplifies how this information is stored, standardized, and shared, ensuring data consistency across different tools and touchpoints. Instead of relying on scattered, inline JavaScript or individual tags scraping the DOM, the Tealium Data Layer improves site performance, reduces long term dependency on developers, and ensures data consistency across platforms. You’ll learn how to plan and implement a scalable, compliant data layer, overcome common challenges, and integrate advanced capabilities like AI-ready data pipelines with Tealium AIStream and Consent 2. Tealium promotes the data layer as foundational to a vendor-neutral, privacy-compliant, and scalable data strategy. For example, a data layer variable named page_name in Tealium iQ is populated in your page code as: En este post te explico cómo generar arrays de las claves y valores de un objeto javascript para usarlos en los data mappings de tus tags de Tealium iQ. Learn about the built-in (automatic) data layer variables for the Collect tag in the Google Tag Manager marketplace. Jan 2, 2024 · This article describes how to configure tag data mappings to send data from your data layer to a vendor. The following code sample shows a Braze best practice example for receiving a single event containing purchases for multiple products: Tealium is a renowned leader in digital data distribution and enterprise tag management. Its products enable a vast array of professionals involved in digital marketing to maximize results. For example, when you map a variable to Order ID, that value will be stored in the data layer as _corder. This article provides the data layer definition for retail. However, numbers can be coerced back into a numeric type as needed using iQ extensions or Tealium EventStream enrichments. May 27, 2025 · To make server-side attributes available as iQ Tag Management variables, use Data Layer Enrichment. Data layer flow When you install Tealium on a web page, the data layer object behaves as follows: All variables defined in Tealium iQ Tag Management are identified. Events entering the Customer Data Hub are identified by the tealium_event attribute. A data layer is an object that contains all of the information that you want to share with Tealium. This article describes how to set up the Google Cloud Storage connector. Jun 25, 2025 · The E-Commerce extension adds special variables to the data layer with names that are prefixed with _c to distinguish them from other variables. All auto-tracked events set the attribute: autotracked="true" App data Properties of the host application. Variables are combined into utag. These variables can be added to your data layer using the Tealium Built-In Data Bundle. uniconsent_consent_type: The type of consent obtained (explicit or implicit). For more information about the built-in variables from utag. Sample Apps To help familiarize yourself with enabling Tealium consent management, it is recommended to download the sample apps: Objective-C The Tealium collect tag processes what information and passes it to the server side platform including audience stream This article describes how to set up the Adobe Analytics AppMeasurement for JS tag in your iQ Tag Management account. If you need to access data in the data layer, you can reference the array object’s name. For example, an array of consented service names from Usercentrics would be usercentrics_services_with_consent. Aug 30, 2024 · The data layer feeds data into Tealium iQ, which can then be used by tags. Jan 7, 2023 · This article provides the data layer definition for travel. Tealium is a universal data hub and customer data platform composed of EventStream, AudienceStream, and iQ Tag Management that enables you to connect mobile, web, and alternative data from third-party sources. Sep 4, 2025 · Each mobile component adds variables to the data layer. Once values are stored, they are automatically included in every tracked event. The Tealium Data Layer is a flat, structured JavaScript object that centralizes the data on your website or app. Identify users, pass custom variables and custom events to Fullstory from your Tealium data layer, all without a single line of code. Jun 25, 2025 · Data types The Adobe Experience Platform connector supports all Tealium data types, but arrays and maps are transformed within the connector before data is sent to Adobe. To customize your Shopify theme for Tealium integration, follow these steps: Enable Tealium settings. Supported platforms include: iOS, macOS, tvOS, and watchOS. Collectors Collectors are modules that gather supplemental information from the device and append it to the data layer before it’s transmitted to the Tealium Customer Data Hub. push method for asynchronous events since dataLayer. By default, the tag template detects if mapped product parameters contain single or multiple products per event. Sep 4, 2025 · Check the data layer The consent state is added to the data layer right before tags are fired. What is a data layer? A data layer is a specification for the customer interaction tracking that flows from your digital properties. It powers more digital experiences than any other enterprise tag management provider. Harness the power of your data with our comprehensive suite of solutions and insights to drive meaningful customer experiences. Through a point-and-click interface, marketers can create and manage user-level attributes that are added to the data layer and available for consumption by Tealium iQ, as well as by The built-in flatten() module can be used to flatten any nested object, which is particularly useful for data transformation functions. Dec 8, 2020 · Managing customer data through Tealium's Customer Data Hub makes it possible to power customer experience through display ads and more. When applying for roles at Tealium, please use our official careers page or LinkedIn company profile. Jun 11, 2025 · Data types To use connector templates effectively, it’s important to understand the structure of the data used to render a template. File naming conventions Multiple files uploaded through SFTP or S3 are processed alphabetically by their file First, in ObservePoint’s global left-hand navigation, click Configurations, then select Data Layers. These innovations position pharma brands Access a wealth of resources to elevate your data strategy with Tealium. Learn more about the types of data layer variables available. Addition variables are available in the Lifecycle Tracking Module for 5. Using the uid_array parameter bypasses load rules. Shopify will deprecate the checkout. (For Shopify Plus customers) Install the script for the checkout process. Read the datasheet on data privacy and security controls within the Tealium platform. These variables are included automatically in each tracking call from the library. Data leaks Difficulty completely triggering server-side tools Additionally, you can fire tags without respecting load rules using an optional array of tag IDs (uid_array) in utag. Universal Data Object (UDO) The data layer is the foundation of your Tealium solution and serves as the one true definition of your data across all digital assets and customer interactions. Whatever the privacy hurdle, Tealium provides a wide array of tools, product features, and complementary services to ensure customer privacy and a secure data foundation. However, if you have changed your global object name or want to enhance the existing dataLayer object with additional data, you can create a 'Custom JavaScript' Variable function to build and return a different object for the data layer. This tracked activity comes from many sources, including desktop and mobile websites, mobile apps, connected devices, and offline sources to name a few. With the exponential growth of digital interactions, eficient collection and management of data has become crucial for life sciences brands to gain a competitive edge and deliver personalized experiences to healthcare professionals (HCPs) and Sep 4, 2025 · Built-in cookies The Tealium Universal Tag (utag. If multiple products are detected, the contents array is automatically One advantage of using an array is that you can associate the elements of one array with another. Limitations and considerations Calling the Data Layer enrichment API adds network latency and should be The data layer variable names defined in Tealium iQ Tag Management must match the names of the variables populated in your page code. From here, the data enters a downstream network where it’s absorbed by a suite of analytic and metric tools. Enhance data privacy, enforce compliance, and streamline event processing directly within Tealium’s data pipeline. These variables are included automatically in each tracking call from the library and used in your iQ or Tealium EventStream configurations. May 26, 2022 · 3. En este post te explico las peculiaridades de las capas de datos de GTM y Tealium iQ. If a single product is detected, the individual TikTok product variables (content_id, content_category, content_name) are used. As the demand for connected Push data from Tealium Data Layer to Qualaroo Custom Properties and trigger nudges based on customizable data. Jun 13, 2025 · To map data for purchases, you must map the values for Product ID, Currency, and Price. The variable names are in the format <cmp name>_<variable name>. Optimize your Tealium setup and resolve common issues with our detailed troubleshooting guide. session. Tealium provides a wide array of tools, product features, and complementary services that are designed to protect your customer data. Usage of this module is recommended if you are licensed for Tealium AudienceStream and you want to use the visitor profile to enhance the user experience in your mobile Jan 31, 2025 · This article describes how to use the data types array of strings, array of numbers, and array of booleans. To ensure that the consent state is loaded properly, check for Tealium consent variables with the tci prefix: tci. Set the expiry parameter to the length of time to persist the value. The following graphic shows how individual variables come together to create your Data Layer and how that data flows out to your vendor tags. Once you're in Data Layers, you can edit an existing data layer object using the three-dot menu in each row, or add a new object by clicking the Add button in the upper right corner. For example, if you need to set category names but the data layer only provides values for category IDs, the Lookup Table extension provides a mapping of category ID to category Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. To do that, a secure and scalable environment for customer data infrastructure and orchestration is needed. Oct 25, 2023 · El cometido de un data layer es el de exponer información a un tag manager. 0 for real-time privacy enforcement. Bundles are a collection of variables you can choose to add to the data layer. js) and implement tracking for your Tealium iQ Tag Management account. Single value attributes can be used and will apply to each event. The data layer is the behind-the-scenes structure that web sites and mobile apps tap into for timely and consistent visitor data. The destination variables are built into the Data Mappings tab. A well-constructed data layer helps organizations standardize and normalize customer data for the purpose of powering personalized enagegement and analysis. Boost your data accuracy today. Mar 26, 2018 · Explore the latest insights on data orchestration and customer experience from Tealium's experts. All values are converted to strings. You can read Tealium’s own description of the term Data Layer here. Data Expiration Data layer values have an expiration and are removed from the data Learn how to install the Tealium Universal tag (utag. Part 2 will now show how you can use two of the most popular packages out there for testing of any kind, Mocha and Chai, together with a Tag Manager (Tealium) to quickly define and test hundreds of rules against any data layer event in the browser and output the results in a nicely visual way. Data layer converter Hosted data layer Tealium cookies This article provides an overview of the cookies used by Tealium iQ Tag Management and the various methods by which additional cookies can be created and modified. js and the on-page data layer. x Data Layer A full list of the data layer variables provided by each module. See how our solutions can elevate your business's data capabilities. Learn strategies for maintaining data quality with Tealium. Using Tealium, organizations are able to control and manage their customer data. This article describes how to use the various data layer variable types available in Tealium iQ Tag Management. Stay ahead with Tealium. Jun 10, 2025 · add() Adds data to the data layer, based on expiration type. The data layer is the foundation of tag management. Jan 7, 2023 · Data layer values added with this method are included in every tracked event, including lifecycle events. Learn how to get started with utag. WHO WE ARETealium is the trusted leader in real-time Customer Data Platforms (CDP), helping organizations unify their customer data to deliver more personalized, privacy-conscious experiences. It even works for Learn how to manage data layer values across the app lifecycle. Dec 26, 2024 · Custom Data It’s common to need general data layer values on every event. data. Data Layer As with any other tag management system, Tealium iQ’s Data Layer is a collection of key-value pairs containing information. Tealium’s connection to Braze enables a data flow of custom events, user attributes, and purchases that empower you to act on your data in real-time. Here are the most common Tealium IQ extensions and ways to use them. Restricted data This property is used to identify attributes that contain data that should not be sent out of the system, such as third-party Connectors or DataAccess. This section describes how to use template variables of different data types in templates, including how to reference values directly, use helper methods like . dataLayer are able to read and write custom values, but Jan 10, 2025 · In today’s digital ecosystem, a robust and reliable data layer is the cornerstone of successful digital analytics implementations. The data layer contains built-in variables that collect basic information about the page being tracked. Standard Page Data The following variables are Universal Data Object (UDO) The data layer is the foundation of your Tealium solution and serves as the one true definition of your data across all digital assets and customer interactions. In the data layer, you define attributes of your website, such as the site language or page name. If the expiry parameter is not provided, the expiration type defaults to . Get proactive with your data privacy practices. This article provides the data layer definition for hotels. Prerequisites The Visitor ID for the visitor profile in Tealium The User ID for the Optimizely feature or experiment How it works Leveraging Tealium AudienceStream audiences and badges within Optimizely Full Stack lets you target specific features or experiments to a subset of your users. js: Discover Tealium's cutting-edge products designed to revolutionize your data strategy. js, see JavaScript (Web) > Data Layer. Track Views To track screen views, pass an instance of TealiumView(viewName:dataLayer:) to the track() method. Oct 1, 2018 · The data layer converter takes a nested data object, such as digitalData (W3C) or dataLayer (Google Tag Manager), and flattens it into an object of strings or arrays of strings. Available categories are: Standard Usage Usage of this module is recommended, as it is automatically included and enabled in the CocoaPods framework builds. Explore our comprehensive guides, case studies, webinars, and whitepapers crafted by experts to enhance your knowledge and skills in data orchestration and analytics. Nov 27, 2018 · I know that Matomo Tag Manager supports Google’s data layer in some instances, where it is defined on the page as follows: dataLayer = [{‘some_key’:‘some_value’}]; However, you still need to use the _mtm. When implementing tag management, defining the attributes of your data layer is the first step. block tags from firing: requires use of the Chrome dev or beta channels. TealiumView is comprised of a view name, which appears in the data layer as tealium_event, and an optional data dictionary. Courses and resources to achieve expertise with the suite of Tealium products, on your schedule and based on your needs. Booleans are used to store true or false values. Variables can be shared with Tealium via the data layer or in subsequent view change declarations. This article describes how to set up the Google Analytics 4 tag (GA4) in your Tealium iQ Tag Management account and considerations to be aware of during implementation. Some collectors are included in the core library, while others are optional and installed as separate modules. Data Layer Integration Add consent status variables from UniConsent to the Tealium data layer: uniconsent_services_with_consent: An array of consented services. The following sections provide a description of the two required components, the hosted data layer API and the hosted data layer extension. Perfect for digital analysts of all levels. Implementation Options Just as page view tracking requires a data layer object to give context about which page is being tracked, event tracking also requires a data layer object be included in the tracking calls. Sep 6, 2022 · P art 1 looked at common issues of contemporary solutions for data collection QA. Calling this function triggers the corresponding vendor tracking functionality within your configured tags. Jun 25, 2025 · The on-page data layer contains lookup variables, which are configured in the hosted data layer extension, that are used to determine which hosted data layer object to fetch from Tealium. Jul 22, 2024 · Once created, specifications allow the data quality of your events to be validated in real-time using Live Events. With data flowing seamlessly through your Tealium data layer, your analytics can maintain data consistency and deliver more reliable insights without the challenges of This article reviews our best practices for implementing and managing your data layer. Home > Platforms > Tealium for iOS (Swift) version 1. uuuz imbx rdvrk aqkwvi zni cdu gyunuzw upcf neoyn cawhll